Our simulation + AI teaches students to
interview customers and identify needs
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"I created VentureBlocks to solve a big problem. Entrepreneurship students are required to leave the classroom and interview potential customers. They don't know the appropriate questions to ask, and often give up after their first rejection. They need practice. Students need to learn how to talk to customers, which means dealing with rejection, starting conversations, conducting customer interviews where they ask great open-ended questions, and turning what they heard into insights and business ideas. VentureBlocks does this in a way that is immersive, challenging, and fun, while also accurately measuring student learning."
Heidi M. Neck, PhD
Co-Founder, VentureBlocks
Professor of Entrepreneurship, Babson College
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